- PepsiCo recently updated its snack brand Monster Munch in the UK.
- Instead of making drastic changes, PepsiCo’s Design team refined the essential brand elements while removing the Walkers logo.
Monster Munch is a brand of corn snacks in the UK owned by PepsiCo subsidiary Walkers. The brand features a uniquely playful cast of monster characters and bright, colorful packaging, and its visual identity sets it apart from its Walkers stablemates and competitors in its snack category.
When the PepsiCo Design team recently went to work refreshing Monster Munch, it took care not to take away the brand’s main asset, its silliness, while giving the visual identity a fresh coat of paint. PepsiCo’s team touched all the brand elements, including the logo, color palette, photography, and packaging design.
