Focusing On Continued Brand Recognition Through Packaging Design With Soylent

Soylent's packaging is simple and effective. Implementing a grid-inspired design system, Farm Design constructed a packaging system ensuring all valuable product information is quickly convenient and legible. The white space, paired with the delicious imagery, creates a captivating design system while maintaining a dependable association.

After pioneering the meal replacement category, Soylent continued to innovate to attract new consumers. They tasked Farm Design to strategically introduce new supplement verticals into their portfolio while building a foundation that allowed for continued growth. We developed a system capable of highlighting the distinctive benefits, like additional protein and energy, that shoppers are looking to quickly identify on shelf while maintaining a tight visual connection to ensure brand recognition.