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Focusing On Continued Brand Recognition Through Packaging Design With Soylent

by Chloe Gordon on 11/08/2022 | 2 Minute Read

Soylent's packaging is simple and effective. Implementing a grid-inspired design system, Farm Design constructed a packaging system ensuring all valuable product information is quickly convenient and legible. The white space, paired with the delicious imagery, creates a captivating design system while maintaining a dependable association.


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After pioneering the meal replacement category, Soylent continued to innovate to attract new consumers. They tasked Farm Design to strategically introduce new supplement verticals into their portfolio while building a foundation that allowed for continued growth. We developed a system capable of highlighting the distinctive benefits, like additional protein and energy, that shoppers are looking to quickly identify on shelf while maintaining a tight visual connection to ensure brand recognition.

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Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

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