Pink Yuzu flips the sparkling water category into a saturated pink moment. Flama Design House drew inspiration from vintage soda pop labels for the whole structure, with an arched header, ornate typographic details, and small circular seals scattered around the bottom.
The palette leans into two shades of pink: a warmer coral pink up top fading into a deeper magenta below. It’s playful and citrusy rather than trying to look overly premium. The oversized wordmark is chunky and a little retro, with thick outlines and horizontal lines inside the letters that give the text an almost screen-printed texture. What makes this different in the flavored sparkling water space is that it skips the usual quiet, spa-like design language entirely and goes full color instead, tapping into the broader trend of beverage brands using maximalist, nostalgic graphics to stand out in a fridge full of minimalist competitors.
