Piel de Mar takes textures one step further by turning the label into something you want to run your fingers across.

The design, created by Estudio de diseño, mimics fish scales through a repeating pattern in four metallic foils: two blues, a silver-grey, and a pearlescent shimmer, so the label catches and shifts light depending on the angle, almost mimicking how scales look underwater. Some of those scales are embossed, too, giving the paper dimension, and two-layered textured stock adds even more depth before you even touch the glass. 

The wave-shaped die-cut along the top edge is a small but clever detail, letting the label’s silhouette echo the sea itself rather than just printing a wave graphic on a flat rectangle. The logo is clean and simply spaced in a classic serif, letting all that shimmering pattern work do the talking, while a blue wax seal at the top adds a touch of ceremony.