Emmy Squared Explores Various Pizza Characters

Brief Chef Matt Hyland’s contemporary ode to Detroit-style pizza and arguably one of the best double-stacked cheeseburgers in America. We were tasked with selecting a color and font kit, creating a new set of pizza & burger characters and developing new menus, collateral, business card, and most important the pizza box.

Findings In our exploration of various pizza characters, we also stumbled upon a few new ones, including drunk burgers, happy eggs, and more. Our font and color choice present a modern hipness, that also draws inspiration from the menu items.