Known as the prince of reggaeton, Colombian artist J Balvin is arguably the biggest Latin breakthrough artist of his generation, releasing hits just edgy enough for the streets and the club that come chockful of enough positivity that grandmas posting Bible verses daily on group chats will dance to it too.
That approachability and authenticity help inform the latest partnership between Balvin and Miller Lite, called â¡Es Jose Time!â
Kicking off the campaign is a bodega takeover, launching his own sneak attack on unsuspecting shoppers. Miller treated surprised patrons to a beer with J Balvin and a first look at the âhyper-limited-editionâ Miller Lite can designed with the âIn Da Gettoâ singer. The can features J Balvinâs signature neon color aesthetic, lightning bolts, and a smiley face against the familiar white background of the usual Miller Lite. Additional items designed with Balvin include a beer koozie, water canteen, sunglasses, and playing cards.
