Tuft The World Branding

Published

Designed by Lucy Price and Melissa McFeeters, Tuft the World’s packaging is as artful and playful as the tools and materials that the company sells. The color hues, illustrations, and typefaces used throughout truly make the brand come to life and inspire consumers to make the world a more creative and imaginative place.

Editorial photograph

Tuft the World is an online shop largely responsible for the boom in custom tufted rugs over the last few years. Along with their top-selling items—rug tufting machines—they offer a full line of sustainable and recycled yarn in their Reflect Yarn Co. line. Not only do they sell the tools and materials needed to create tufted rugs, they facilitate an active online community of tufting artists, hobbyists, and enthusiasts.