Pizza Hut’s ‘Book It!’ Is Back, Because No One Outreads The Hut

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Remember summers when you were a kid?

For many of us, those warm, school-less, and carefree days often meant all things outdoors, frolicking about at camp with friends perhaps, or kicking a ball around at the park maybe. For others, summer also meant having hours upon hours to dig into books, reading for fun instead of class.

For years, Pizza Hut encouraged kids to read via the Book It! program, and they rewarded children with free pizza after they met set page goals. The pizza chain has now revived the program as part of its “newstalgic” promotion, which previously featured a collaboration with Pac-Man, leaning heavily on the 80s and 90s pizza parlor aesthetic, with The Office’s Craig Robinson serving as the face of the campaign.