What began as an inventorâs pursuit for the perfect martini vodka, SKYY is now an international brand, quickly becoming a club staple and popular choice among the young and chic. San Fransico-based entrepreneur Maurice Kanbar not only came up with the filtration and distillation techniques that satiated his thirst for the perfect vodka martini, but he also developed the name SKYY and oversaw the bottle design, choosing a simple, slim cobalt bottle meant to highlight the new vodkaâs purity.
Founded in 1992 and a part of Campari Groupâs portfolio of brands since 2009, SKYY is nearly 30 years old, and like those young, hip clubgoers of the 90s, the brand has matured. When SKYY first launched, it was a bold and innovative American premium vodka. But the product has grown into a successful and globally recognized spirit, and sensing a need for a makeover, enlisted the services of agency Established to give the spirits brand a new visual identity more in line with the brandâs current persona and the contemporary vodka consumer.
