Summer isn’t over quite yet, but depending on who you ask, we’re either squeezing every last drop out of it or already ordering something pumpkin-flavored.
Thankfully, packaging design isn’t slowing down. August gave us big redesigns, new material experiments, and more than a few ideas that made us wonder why nobody thought of them sooner.
We saw familiar names make some serious moves, with Jif unveiling its first redesign in 30 years and 7UP with a new recipe and brand identity. Sustainability took some inventive turns, too, from shampoo bottled in soap to single-serve coffee rethinking the usual packaging waste.
