These Sustainable Red Envelopes For Chinese New Year are Designed to be Reused
by Shawn Binder on 09/28/2020 | 2 Minute Read
We're enamored with these red envelope designs crafted by Sime Darby Property that target potential home-owners. These cards are meant to be reusable and reduce waste, while also minimizing glue usage. The foiled elements and stunning illustrations make these Lunar New Year envelopes ones you'll be proud to give to your friends and loved ones.
Lunar New Year is a peak season for brands to fight for attention, and Sime Darby Property wants to target young home-buyers by being imaginative and inclusive. A lofty feat without compromising their focus on sustainability, but it had to be done.
Red packets, being the main element, contribute yearly to high paper wastage and we want to tackle this problem. We designed red packet options, which were voted on by the public, and we produced the design with the most votes. Inspired by the Chinese Lunar calendar design, we rethought the red packet. By having four panels that feature common Chinese occasions like wedding, birthday and housewarming without year indication or zodiac animal it made the envelopes reusable. Then, by replacing glue and forgoing lamination, we created a customize fold and lock mechanism making it highly recyclable.
- Sime Darby Property 2020 Chinese New Year Money Envelope: Designed By:A Paper Creative
- Instagram: @apapercreative
- Creative Director: CheeHaw Choong: A Paper Creative
- Art Director + Copywriter: Jacob Ng: A Paper Creative
- Designer: Mirrah Syafiqah: A Paper Creative
- Designer: Randy Sutopo: A Paper Creative