Looking for a jerky fix since your COVID beef drying experiment turned out as good as your non-existent sourdough starter?

Look no further than Wild Willet. Re-launched earlier this July, Maine’s Pulp + Wire was tasked with helping the jerky purveyors rebrand their offerings. The fun, colorful packaging is just the tip of this meaty iceberg, and rather than use the typical steers and bullhorn tropes, they chose to focus on the brand’s fruit-packed flavors with illustrations of strawberries, pineapples, and oranges.

“After months in the making, Wild Willett is excited to reintroduce its line of premium grass-fed beef jerky; a sweeter, cleaner alternative made for on-the-go women everywhere. Wild Willett’s jerky recipe combines top-quality beef with fruit-flavored marinades that offer the perfect touch of sweetness.