Beardwood&Co Shares How They Created a New Category with Stress Management Pill R3SET

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When Beardwood&Co began working on a new project all about stress management, they couldn’t have predicted how timely its release would be (hello, Corona). People may feel a little more on edge now than they ordinarily do, but R3SET is just as good for now as it is for the everyday when life is back to normal—because, well, stress is natural, whether there’s a pandemic raging or not.

Ryan Lynch, a managing partner at Beardwood&Co, reconnected with a past client, and they brought up an exciting new product they wanted to take to the market. With years of scientific research already completed, the team-comprised of a doctor, a scientist, and a business lead-needed a design studio to help put all their work into a product that people would notice on the shelves. Ryan quickly brought associate creative director Erin Buchanan and lead designer Allie Wong in to help bring the project to life.

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