B.T.R. Bar For Every Time Of The Day

by Shawn Binder on 12/18/2020 | 2 Minute Read

When you need energy on-the-go, look to BETTER. B.T.R. Bar, a new line of power bars infused with superfoods. Each of these variants color palates are indicative of the time of day the bar provides your body with energy. The warmer colors are for the morning, while cooler colors are for the bars meant to be eaten at night.

The kinetic, 3-D typeface brings the brand name popping off the packaging like a comic book hero, while the bright yellow typeface for the flavors allows for easy identification. 


The world doesn’t need just another bar, the world needs BETTER. B.T.R. Bar is a new-to-market nutrition bar that’s raising the bar, literally. Filled with purpose-driven superfoods and adaptogens to fuel your AM to PM, BTR Bar is a snack that’s truly got your back.

We gave the brand a modern and compelling look to help break through a crowded category and appeal to B.T.R. Bar’s target consumer looking for more than just your average bar. The design speaks to the boldness and optimism of the company’s mission to help you snack better to live better, aka B.T.R., while highlighting the flavor and unique functional benefits.

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  • B.T.R. Bar Brand and Packaging Design: Designed By:Riser
  • Instagram: @riser.design
  • Co-founder and Designer: Paul Marcucilli: Riser
  • Co-founder and Designer: Camila Drozd: Riser
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