Straight-forward and transparent ethos when it comes to crafting your product should be coupled with a design that matches. The parchment-like labels for MUKU, a line of pure foods, utilizes a type-forward logo that is instantly inviting to a consumer.

The various color pallets invoke imagery of nature, a nod to the way these products are produced. We’re digging the carefully drawn illustrations of each animal contained within the product, a visual way for people all over the world to have transparency on what they’re eating.

As a philosophy to provide “pure food for people you care about”, “MUKU” is a brand that aims to deliver crops produced in a secure and safe manner in an environment, with fewer burdens against animals. Tegusu took charge of the design, packaging and website along with “MUKU pudding.”