MUKU: Good Food For People You Care For
by Shawn Binder on 10/29/2020 | 3 Minute Read
Straight-forward and transparent ethos when it comes to crafting your product should be coupled with a design that matches. The parchment-like labels for MUKU, a line of pure foods, utilizes a type-forward logo that is instantly inviting to a consumer.
The various color pallets invoke imagery of nature, a nod to the way these products are produced. We're digging the carefully drawn illustrations of each animal contained within the product, a visual way for people all over the world to have transparency on what they're eating.
As a philosophy to provide "pure food for people you care about", "MUKU" is a brand that aims to deliver crops produced in a secure and safe manner in an environment, with fewer burdens against animals. Tegusu took charge of the design, packaging and website along with "MUKU pudding."
The logo type finished at minimum, and the illustrations which were drawn with simple lines are consistent with the theme of a smile when you eat something tasty. These are incorporated with the package, small leaflets and website in order to unify the overall brand image.
- Designed By: Tegusu
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