Monastery Gets A Grown-up Makeover

by Shawn Binder on 09/05/2019 | 3 Minute Read

When Skincare line Monastery first launched, it was the height of millennial pink, clever packaging, and the ubiquitous homemade kitchen-sink aesthetic. The original inspiration behind the design had fun and whimsy at its core, and however charming it looked—and it did look very charming—something did not sit right with founder Athena Hewett. 

Brands, like hormone-filled teenagers, eventually grow up and Monastery experienced such a cosmic shift when the esthetician brand’s partners decided to split ways. Much like a teenager experience first heartbreak, the brand shed it’s old skin and went in a decidedly grown-up direction.

Brands, like hormone-filled teenagers, eventually grow up and Monastery experienced such a cosmic shift when the esthetician brand’s partners decided to split ways. Much like a teenager experience first heartbreak, the brand shed it’s old skin and went in a decidedly grown-up direction.

Editorial photograph

“I used to have a partner in the company whose background was in design, so it felt natural at the time that she took over the branding,” said Monastery CEO and founder Athena Hewett. “When we separated, it became pretty obvious to me that the look was more her aesthetic than mine. I found myself feeling somewhat disconnected from the line I created.

The resulting rebrand from designer Ashley Jones is nothing short of stunning. With an even richer color palette, the luxe packaging stands out, whether you order it online or purchase it in stores. The new design is reminiscent of something expensive you’d try on while using your well-off Aunt’s bathroom, in the best way possible. 

Editorial photograph
Editorial photograph
Editorial photograph

Designed with a more mature and timeless audience in mind, the team wanted Monastery packaging to reflect the purity and sophistication of the ingredients; they succeeded, with the serif-font of the logo giving room for the san-serif capitalized font to allow the name of the product to be the hero of the design. 

Monastery Made worked with designers Ania Nowak and Lucie Gris, as well as the lovely folks of Imprimerie du Marais in Paris to craft an exquisite package design. The brand wanted to make sure that even if someone didn't buy the product off of a shelf in a store that they were still getting an elevated experience.

Editorial photograph

“The typefaces that we used are both rounded and feel friendly and soft," said designer Ashley Jones. "Though the design is very minimal, it doesn't feel cold and unapproachable. I wanted the design not to get in the way of the beautiful, pure product. Just glass, metal and beautiful colored paper."

"The colored boxes are actually our representation of the colorful natural ingredients that the bottles hold," she added.

With Monastery's redesign, they’re ready to look toward the future and step firmly into the realm of sophisticated skincare like the mature brand they are. 

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