

When Skincare line Monastery first launched, it was the height of millennial pink, clever packaging, and the ubiquitous homemade kitchen-sink aesthetic. The original inspiration behind the design had fun and whimsy at its core, and however charming it looked—and it did look very charming—something did not sit right with founder Athena Hewett.
Brands, like hormone-filled teenagers, eventually grow up and Monastery experienced such a cosmic shift when the esthetician brand’s partners decided to split ways. Much like a teenager experience first heartbreak, the brand shed it’s old skin and went in a decidedly grown-up direction.
Brands, like hormone-filled teenagers, eventually grow up and Monastery experienced such a cosmic shift when the esthetician brand’s partners decided to split ways. Much like a teenager experience first heartbreak, the brand shed it’s old skin and went in a decidedly grown-up direction.















