Budweiser, the oft-maligned but somehow-universally-beloved America lager, is going black, because what’s cooler than black (asks our high school goth phase)?

In partnership with bourbon maker Jim Beam, Budweiser’s Black Lager is a limited-release beer with a hefty 7.1 percent Alcohol By Volume (ABV), especially when compared to typical Bud fare. The standard, red-label lager, by contrast, is 5.0% ABV.