Cats rule, dogs drool.
As if you needed any more reason to love those weird, furry felines in your lifeâthe ones that thwack glasses of water off the table, the ones that run around at 2am yowling like maniacs, the ones that sit right in the center of your keyboardânow thereâs a font inspired by cats. Thatâs right, Smalls, a high-protein natural cat food subscription service, debuted their custom font Adieu Smalls, which looks suspiciously cat-like.
âI saw an opportunity in our type to be a bit more playful,â said Miles Barretto, Lead Designer at Smalls. Miles developed the font in partnership with Good Type Foundry. âWe already had the illustration and iconography to express the brand, but I wondered how we could push things further.â