Janny Ji Dreams Up Watercolor Designs For Rite Aid's Pharmacy

When it comes to strolling through the pharmaceutical section of Rite Aid, there are shelves on shelves of products to choose from. If you're like me, it could be extremely overwhelming. Designer and photographer Janny Ji opted to make it easy by spicing up the traditional, bland packaging and producing beautiful, watercolor designs displaying the internal organ the medicine would be healing.

"This branding system targets the pharmaceutical arm of Rite Aid, where complex, visually chaotic language and graphics often confuse the buyer. Employing visceral translations of physical symptoms and illnesses, this series of packaging aims to deliver clear, simple, and intuitive visualizations of gas, migraines, and diarrhea through distilled illustration and typography."