Canales & Co. Draws Inspiration From Fuel Bottles And Matchbooks For MerryGO’s Vodka Bottles

by Rudy Sanchez on 11/19/2019 | 1 Minute Read

Aiming to create a stated-out identity for flavored craft spirit brand MerryGo, Canelo & Co incorporated elements from fuel bottles and matchbooks to convey the heat of cinnamon and color to represent the coolness of mint to create a distinctive label that stands out from the mundane.

Editorial photograph
Editorial photograph

“MerryGo crafts spirits with extreme, authentic flavors. Our assignment was to create a cohesive packaging system for two flavored vodkas. Heeet Vodka had a blazing cinnamon flavor so we centered design around a flammable theme. We sourced glass reminiscent of an old kerosene bottle and included match strike strips on the label. Mmmint vodka, boasts its cool flavor with a minty color scheme and striking gold foils. The labels have a memorable and no nonsense feel that help them stand apart from the same old, same old.”

Editorial photograph
Editorial photograph

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