by Theresa Christine Johnson on 07/04/2016 | 4 Minute Read
What’s better than waking up and making a fresh cup of coffee? Having those delicious coffee beans delivered right to your door. Fivethousand Fingers developed the branding and packaging for Collected Coffee, a subscription based service that sources coffee from all over the world.
“New York based Collected Coffee seeks out the world’s finest growers and specialty roasters to deliver a carefully curated coffee experience to the doorsteps of subscribers around the world. We worked with Collected Coffee from their beginnings to create an intelligent, cultured, and curious brand designed to appeal to the increasingly sophisticated coffee enthusiast. We designed the packaging and printed material, managed production, and developed a website that serves as both a reference for aficionados and a window into the wider world of coffee culture.”
“We collaborated with the talented Cindy Boyce, providing art direction and set design for the product photography. In opting to pair a crisp and minimalist aesthetic with a serious dose of substance, we sought to give voice to the company’s passion for the product, and for the stories of the people who produce and enjoy it. We are excited to follow Collected on their adventures across the globe, and we’re delighted to be pursuing our work with them as they continue to refine their brand and offering.”
Collected Coffee is bright and clean, allowing consumers to form their own opinions of each bag of coffee they receive. It lets recipients explore the unique flavor of the beans they get each month while determining what they like best about it. The crisp white and intense blue are eye-opening and a perfect way to get the morning started.
Designed by Fivethousand Fingers
City: Montreal, Quebec
Dieline Media & PRINT Magazine
The GRO Agency