Father Coffee Packaging

by Natalie Mouradian on 12/22/2016 | 3 Minute Read

Editorial photograph

Father Coffee is a roastery and espresso bar in Johannesburg, South Africa. Known as one of South Africa's finest coffee shops, Father's packaging and interior design has played a major role in their success.

Editorial photograph Editorial photograph Editorial photograph Editorial photograph

The Father coffee logo stands out all on it’s own with its unique typographic styling. Each letter is complete with a juxtaposition of thickness with hairline thin serifs. This allows for the logo to catch your attention right away, especially when placed with generous amounts of white space for each coffee bean box. 

Editorial photograph

The colorful labels bring a pop to the boxes and help break up the white space as well. They also serve as an informational tool, as they let the consumer know where each coffee is sourced from. The colorful label extends to the back, where additional information on the specifics of the coffee beans are clearly laid out, making for a packaging solution that is informative but still easy-on-the-eyes. 

Editorial photograph Editorial photograph

Creative Direction and Graphic Design: Nicholas Christowitz Creative Direction and Copywriting: Chad GoddardLocation: Johannesburg, South Africa

You may also like