“Since Maria Salinas offers personalized pieces where, together with the client she exchanges and sketches ideas, we integrated tangible grid patterns throughout the branding and the shop’s interior design.”
Designed by Anagrama, María Salinas is a Mexican jewelry design shop that creates custom and personalized pieces using gold, silver, precious and semi-precious stones. Maria Salinas wanted a brand that would express the quality and uniqueness of each of their custom pieces, as well as their fine attention to detail. Anagrama used color and typographic subtraction to convey elegance and classic timelessness. Black and gold create the ideal ambiance to bring out the glitz in the brand’s jewelry. he logo, with its sublime refinement and simplicity, is reminiscent of those found in high-end fashion brands.
