The Dieline Package Design Awards 2013: Non Alcoholic Beverage, Merit - The Art of Tea Collection

by First name Last name on 06/23/2013 | 2 Minute Read

Editorial photograph

Deac wanted a new concept for their restaurant quality tea and OD rose to the challenge. The main goal was to liven up the hospitality industry’s boring world of tea-drinking. Not only that, Deac wanted the individual packaging to be easily disposable. Inspired by paintings in watercolors, OD developed a rich and inspiring world of tea. The tea assortment consists of large packaging that contains unique single-packs. To be specific: a single-serving package, drip tray and disposable paper in one! To top off this unusual hospitality concept and make it attractive to customers and owners alike, a special tray was designed in the style of a painter's palette.

 

 

Designed by OD

Location: Rotterdam, Netherlands

Placement: Merit 

Category: Non-Alcohilic Beverage 

 

 

 

 

Special Thanks to inwork and MWV

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