Absolut vodka recently launched Absolut Moscow, a limited edition in the tradition of their other “city” bottles, designed to showcase the cutting edge personality of the Absolut brand against the backdrop of the world’s great cities. To aid in this, leading fashion designer Alena Akhmadullina was enlisted to help design a bottle that would capture the beauty of traditional Moscow architecture with a taste of the city’s future in the form of glittering skyscrapers and ultra-modern design.
Collaborating with Ms. Akhmadullina and Pernod Ricard in this project was Cocoon Group, who took a very active role in bringing the Absolut vision to life by helping in the artist selection, working with her on the subject matter, and finally helping to bring the design to life on the bottle. Below, Zuzana Behova, managing director of CG in Moscow shares some of the more interesting aspects of the design and collaboration.
