Calle Street Soccer Shoes
by Tiffanie Pfrang on 04/17/2013 | 2 Minute Read
Check out this beautifully illustrated packaging for Calle Street Soccer Shoes. "At Calle, we believe that playing free-style street soccer is an essencial part to building up skills for the field. These shoes are the first of their kind. Slip them on and take your game to the street."
"Calle street soccer shoes are the first of their kind: laceless. I pushed to reflect this in the package design by making an unconventional but highly memorable experience, from the opening of the package to keeping some of its elements for later use, such as its monstrous illustrated flag. Sleek. Vivid. Powerful. "
Designed by Jesse Lindhorst