EXTENDED! DIELINE Awards 2024 Ends FEB 28TH
Featured image for Before & After: Driscoll's

Before & After: Driscoll's

by Tiffanie Pfrang on 02/18/2013 | 2 Minute Read

Editorial photograph

"Helping Driscoll's sell billions & billions of berries... Driscoll’s, the leading provider of fresh berries, brand identity has been incorporated in various brand communications from labels on individual clamshells, to the trays used to ship the clamshells as well as signage at the company’s headquarters. The new brand identity unifies and strengthens the look of Driscoll’s destination Berry Patch displays in retail stores."

 

 

"The company tapped San Francisco-based Michael Osborne Design for the task. Osborne and his team retained key brand and label design touch points, such as the familiar triangle shaped label, and the vibrant yellow and green background colors, while restructuring messaging in a hierarchical fashion on the labels. The new label also incorporates an illustration, created by Steven Noble, of a farmer in a field of berries and most important, berries overflowing in a basket." 

Designed by Michael Osborne Design, San Francisco 

 Editorial photographEditorial photograph

Before & After

Editorial photograph

Editorial photograph

Before & After 

Editorial photograph

Editorial photograph

Before & After

Editorial photograph

Editorial photograph

In Stores 

Editorial photograph