Are you a package designer or a moment designer?
We’ve always described our approach to design as an “experience design” perspective, but when you really consider it, we are all moment designers. We design them using words, sounds, physical objects, behaviors and, really, anything else we have at our disposal.
If you are a package designer, are you really thinking about the broader experience? And that leads to the more ubiquitous question: how can you be successful when you design within the frame of the package only? It only makes sense that you would have to consider the entire experience by drilling down into the design of the moment.
