When Werner Design Werks agreed to redesign Planned Parenthoodâs prescription delivery bags, they got a blank canvasâor, more specifically, a plain white bag.
The nonprofit reproductive healthcare organization was using generic paper bags to send out patientsâ medications. They needed new packaging that had energy and was bold, just like their clients. âThe home delivery of medication and birth control in particular just kind of gets flattened,â said Sharon Werner, creative director and owner of Werner Design Werks. âNo one ever really pays attention to it.â
