Designed by Stamp Works, Ashita no Shokupan (Bread for Tomorrow) is an organic jam and bread brand inspired by the sun.
Bread for Tomorrow focuses on making organic jam and bread using only ingredients from Japan. They specialize in only one kind of bread, simple bread. The philosophy of the owner of company is that, if he focuses on too many kind of breads, he cant master any. So he decided on focusing on one kind of bread, perfecting it, and mastering it.
We wanted to convey that philosophy through our design. We tried to be very simple yet sophisticated. So we pick up the circle from their logo which symbolized the rising sun of Japan. The sun is an essential element for all the ingredients that get used in the jam, so we thought it would make sense for us to use it as design driver. The design came out just as simple and humble as the owner’s philosophy toward making the very best food.
