The onus of family planning and birth control typically falls upon women, and to date, the only male contraceptives available come in the form of a vasectomy or prophylactic condoms. The former is often a permanent solution, while the latter is unpopular for a variety of reasons, including comfort and sensation.

Of course, work on a contraceptive for male use is ongoing, with some in clinical trials, including research institute LA Biomed’s topical gel along with a contraceptive pill. Working in partnership with the research group, student project Us. imagines the branding for a family planning line of products which affects male fertility but places the responsibility in the hands of both partners.