Stop me if you’ve heard this one before, but chili oil is seemingly everywhere right now.

However, Soberanos, designed by Gitanos, refuses to blend in on the shelf. The palette features a tomato red base with black and electric yellow, colors that read as pure heat and signal spice. A finely inked dragon coils across the outer packaging. The typography is chunky and angular. Where most chili crisps lean rustic or homespun, Soberanos goes editorial, with a label that wraps the jar and a flame mark all working together to create a heat-fueled brand world.