- Korean Bros is a brand of Korean pantry staples that rides the wave of Americans’ recent affinity for all things K-culture.
- Designed by TRUFFL, Korean Bros’ visual identity is bold and bombastic, full of color and internet-inspired humor.
Korean culture has engrossed Americans in a big way, with beauty products and pop music becoming a big part of the American zeitgeist. It’s unsurprising that Korean food has also taken a toehold on US shores, but has yet to realize its full potential as a cross-cultural force.
A new brand of packaged Korean staples, called Korean Bros, is setting out to strike while the K-Culture iron is hot. Korean Bros’ range of products includes tteokbokki (a traditional street food made from rice cakes in original or cheese sauce), kimchi udong noodles, and Seoul soba noodles.
