White Rabbit Pizza Co.’s redesign by Deuce Studio brings a sharper, more confident look to the frozen pizza brand. The old packaging leaned on playful graphics and busy stripes, while the new design strips back the noise with a deep navy backdrop, clean typography, and a hero shot of the pizza itself.

The rabbit icon is now more prominent, anchoring the brand with a recognizable mark. The updated layout feels structured, with ingredient callouts and claims neatly organized, making the gluten-free positioning clear while elevating the overall shelf presence.