Re:Label Encourages Creatives to Rethink What They Bottle Up

Published

Re:Label, designed by House of Adjaycent, leans into bold, almost doodle-like graphics that turn each bottle into a small canvas.

The handwritten-style illustrations make the typography part of the art rather than just an identifier. Against the matte pump tops and earthy color palette, the packaging mixes utility with a modern touch that feels reminiscent of brands like Aesop.


Credits
Creative Agency: House of Adjaycent
Creative Direction: Jay Liu
Art Direction, Copywriting, Typography, Graphic Design: Jay Liu, Claire Chang, Darryl Cheong
Illustration: Claire Chang, Darryl Cheong, Jay Liu
Motion Direction, Film Editing: Claire Chang, Jay Liu
Photography: Toh Xing Jie