Designed by Kristin Agnarsdottir:

“A big purpose of the Allt Gott collective is strengthening the Icelandic ‘country-of-origin’ brand. Aside from promotional materials, such as environmental graphics, the products are the strongest line of communication to the consumer. It is therefore integral to the package design to keep a strong focus on the background of the product. This is implemented on all Allt Gott products in the form of a ‘reveal.’ Labels are opened, tags are flipped, and bands are unwrapped.”