Imagine A New Dorito, It’s Easy If You Try

Published

January 21, 2020

Filed under

Food Packaging, Student & Concept Packaging

Last fall, Doritos experimented with removing their logo from their packaging and created a marketing campaign around it to boot. And while we loved the plain red and blue bags we spotted in the commercial, it was never meant to be.

Fast forward to a brand new year, and we love this equally minimal take by designer Michael Irwin.

Bill McCool

Bill McCool is an editor and writer based out of Los Angeles. Though new to the world of design, he has always been a storyteller by trade and he seeks to inspire and cultivate a sense of awe with the work and artists he profiles. When he’s not winning over his daughters with the art of the Dad joke, he is usually working on a pilot, watching the Phillies, or cooking an elaborate meal for his wife.