• W+K is back with a new ad campaign for the cooler and drinkware brand Yeti.
• The new ad campaign taps into Yeti’s ubiquity to create stirring ads that depict sports and hobbies, replacing the “YETI” in its logo with related four-letter words.

We all have a thing we’re into. A hobby, sport, or even a lifestyle that’s important to us.

If your thing involves going outside or exerting yourself in some way, whether it’s fishing, hiking, mountain biking, team sports, or hunting, you’ve likely encountered Yeti products. Best known for its coolers and drinkware, Yeti has amassed a devoted customer base that proudly takes its products on their adventures or endeavors.