Sure, simple can be boring, but when it comes to packaging, simple can also be an invitation to explore further. The Colour Club’s packaging design for Willing Distelliery is entirely type driven, and with an excess of white space on the label, the gin bottle invites consumers to dive into the libation head first.
Born from a lifelong love of spirits and a vision to craft exceptional products that embody and pay homage to the finest qualities of the Northern Territory. Willing Distillery is the first family-owned distillery and bar found in the perfect place for a G&T, Darwin. Willing takes pride in their Territorian heritage and is committed to producing premium spirits that reflect the nature of its community.
