Wild is a brand of bathroom products that aims to eliminate single-use plastic waste in the category. The brand launched in 2020 with a deodorant comprised of a refillable aluminum applicator with product refills in compostable, bamboo-based packaging. What’s more, they contained no sulfates, parabens, or aluminum salts, are vegan, and have never been tested on animals.

Wild’s latest product is a refillable shower gel. The Uk-based bathroom brand returned to the industrial design studio Morrama, who designed the Wild deodorant applicator, and tasked the agency to create an easy-to-refill pump that eliminates single-use plastic bottles.