There are a ton of new beer brands and updated packaging redesigns, and we try our darnedest to cover the best of the best. But there’s a hint of magic and heritage that can only be felt when it comes to Coors Banquet.

For the brand, Soulsight transformed the Rocky Mountain Series into a continuous illustrated landscape, drawing from vintage engraving styles that depict mountains, rivers, and the brewery with detail. The typography blends the Coors script with classic serif type, keeping the look timeless yet sharp. It makes for a smart mix of storytelling and craft.

Who doesn’t want a beer brewed with 100% Rocky Mountain water? As a graduate of the University of Colorado at Boulder, I can promise I do.