Vitoni, the newly introduced ready-to-drink light aperitif, draws inspiration from the traditional Italian spritz of the 1950s, combining only white wine and tonic water to create an authentic and delightful taste. Positioned as the ideal alternative to conventional spritz beverages, Vitoni’s packaging design skillfully conveys its Italian heritage, targeting a design-conscious and health-oriented young audience. The label’s simple and clean design, complemented by a hint of retro aesthetics, exudes a bold and distinctive personality, allowing it to effortlessly stand out in the bustling communication landscape of today.
Vitoni is a new ready-to-drink light aperitif inspired by traditional Italian spritz of the 1950s. Made only with white wine and tonic water, its authentic taste is perfect to be enjoyed as the lighter alternative to usual spritz.
