We’re reimagining swag shipments to create more share-worthy moments that leave Raving Fans (our biggest fans) feeling surprised, delighted and seen. The goal is for our Raving Fans to be so wowed by the shipment they receive that they choose to share their unboxing on Instagram or TikTok. We’re switching from generic padded mailers to fully customized shipping boxes.
We’re infusing the spirit of our signature black egg & butter packaging into this first-class fresh air mail. For the overall look and feel we’re drawing inspiration from hand-drawn chalk signs at a farmers’ market, which is where we got our start nearly 20 years ago. Much like our eggs, the hand-drawn illustration work lends a touch of the perfectly imperfect. The girls on grass are surrounded by lush botanicals and grasses, just like the verdant fields they forage. They’re lucky enough to spend their days with lots of fresh air & sunshine, so why not spread that same sunshine with our biggest fans?
We debuted this new design in November 2025 by dispatching 100 pasture parcels filled with custom swag like Hedley & Bennett tea towels and aprons, an enamel “pin pals” set, and free eggs and butter coupons to ensure our Raving Fans were well-stocked for their holiday cooking.
While our pasture-raised eggs and butter are tended by hand from farmers who care, these pasture parcels are tended by hand from folks who care—our dedicated Community Engagement team.
