For the second time, Moscow’s cheese factory KARAT has turned to Depot WPF for new and updated packaging. They’ve turned the Violette cream cheese line into a delectable and irresistible choice, while also adding two more SKUs to the line. Violette is the newest product line under KARAT and now has seven flavors: creamy, with greens, cucumbers and greens, shrimp, chocolate, tomatoes, and mushrooms.

Creative director of Depot WPF Alexey Fadeev says, “The research showed us that cream cheese buyers lack emotions in its packaging design, while one doesn’t have to go over the top with freshness and naturalness, despite the fact that our competitors emphasize this. Our decision, on the one hand, meets all the requirements of the cheese category, on the other, it contains an element of playing, which certainly brings some brilliance and positive to the package. The image of Pac-man that can be read from the top of the tub is a bold move that a bold producer can afford to make.”

“Apart from adjusted brand platform and visual identity of Violette the shape and the packaging materials have also changed. Low-cost materials that were used before have been replaced with a combination of nice to feel high-quality plastic and cardboard. Form factor has also changed: smooth, ‘feminine’ shape prevails now. All these innovations fully comply with the positioning that was strategically built in KARAT rebranding last year: up-to-date Russian producer that can provide customers with high-quality world-class products. For the first time domestic producer has all chances to redistribute the leadership at the cream cheese market and drive out transnational competitors.”