Varvaglione 1921 Olive Oil Label Encompasses Innovative Design and Illusionism

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Editorial photograph

An astonishing label for this limited series of olive oil collector’s bottles by Varvaglione 1921, which encompass a magical combination of innovative design and illusionism developed by Idem Design studio. A whole new imaginary for a label with gold drops that like dense nuggets are sliding on the bottle and seem to come out of the surface while remaining embedded. The illusion of this perfect three-dimensionality, done with Luxoro – Leonhard Kurz ‘s TRUSTSEAL® SFX optical technology, transforms this work into something unparalleled, where the delicate olive leaves printed with dry bas-relief enobble the label.

Editorial photograph

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