Tru Bru is a high-tech system of true flavor, brewery fresh take-home craft beer. It is a concept store based in South Yarra, Australia, that specializes in craft beer, cider, and soft drinks sold for takeaway in three different sizes of reusable glass bottles.
Tru Bru was designed by Epic, a new packaging agency in Australia that focuses on FMCG branding and packaging. Epic realized that the three different bottle sizes serve as the primary brand vehicle, and were a great opportunity for customer interaction. They created a clear and engaging brand that was developed entirely around the uniquely branded glass bottles.
