While I’m normally one to celebrate the design of everyday supermarket items, I recently suffered a moment of doubt from one of my favourite brands. Tropicana have introduced a new bottle for those, like me, who required massive amounts of OJ. At 89 Fl. oz., the new “Easy Pour Pitcher” is larger than the familiar 64 oz. carton, but smaller than the gargantuan 128 oz. jug. I suppose it is easy to pour, not that the old one were terribly difficult, but it does leave me shaking my head for a number of reasons.

More photos and commentary after the jump.