The alcohol market desperately needed a new innovative product beyond the typical wine, beer, and cocktail products. Boston Beer Company delivered with a new product that blurs the line, enter BEVY, a hard sparkling refresher. With packaging designed by Thirst Craft, the vibrancy and optimism is quickly noticed through design inspiration from the enthusiasm of the Nothern Lights. Plus, the oversized and bold logo quickly makes a lasting impact.

As the US alcohol market was evolving and diversifying at a stratospheric pace, expanding beyond beer, cocktails and canned wines, the category was avidly longing for fresh innovation.