Briefed by entrepreneurial brewer, Duncan Barton to create the name and packaging for his start up business, Carter Wong Design first set to work trying to discover a memorable name that would then lend itself to a graphic treatment when it came to designing the label and overall identity. “Beginning initially with just two brews, a Belgian Dubble and a traditional Pale Ale, and brewed in limited numbers it was important that we found a very cost effective way of producing and printing the finished label designs.”
All parts of the brief fell into place once we’d decided on the brand name, being a take on the word ‘Ticketyboo’, meaning everything is going alright and proceeding quickly, something Duncan’s business was certainly starting to do. Therefore with a slight twist appropriate to his venture the name ‘Ticketybrew’ was agreed and from then on the design solution virtually solved itself.
